Marketing Services –
Fusions marketing services deal with Brand, Awards & Events, Online & Email and Data Analysis services for the b2b publishing, media and events industry. Fusion’s marketing services division is designed to provide support for your marketing department within the publishing and events sector. Whether you’re looking for full marketing support for a new launch or staff cover for a busy department - Fusion has the know how to meet your objectives.
Fusion understands how important it is to both increase revenues (through sales, sponsorship etc), and to command brand strength amongst a competitive media landscape. We have the experience to understand, create and execute briefs to high standards. Using all mediums available, we are able to help you increase subscriptions for your magazine or online product, build your brand awareness, raise web traffic levels, cross-sell and launch new products.
Awards & Events –
Awards and events have their own type of marketing that requires thought and experience to get the best results. Our experience allows us to respond to objectives quickly and effectively, providing a unique level of service. We can provide marketing plans and execution for award and event cycles. This could include launch campaigns, call for entries and table sales promotion or targeted marketing to boost visitor or delegate numbers.
Online & Email –
Online marketing with Fusion can be more focused on your needs because we know the dos and don’ts to media marketing on the web. We have the experience to set up and manage highly-targeted online and email campaigns. From search engine optimisation to website creation and email marketing, we can tailor our services to your objectives. And by using best practice techniques we’ll design, build and deliver your email message to ensure an effective campaign.
Data Analysis –
Do you want to know a little more from your data? Some simple desk research could provide valuable insight into your consumers and provide the groundwork for more targeted research. We can also provide competitive analysis of your marketplace, providing you with up-to-date positioning of your brand. Through Fusion’s experience, you can expect expert analysis of all your data.
Direct Marketing –
Fusions direct marketing services deal with Data, Print, Fulfilment & Telemarketing services for the b2b publishing, media and events industry. Fusion offers a full portfolio of tailor-made direct marketing solutions, assist you in reaching your target audience effectively. With our unique service, we ensure you get the best results from your campaigns. Our experience and buying power can increase your response and save you money, which will help your all-important ROI.
Data is at the heart of all marketing activity, and we specialise in finding the right data for your campaigns. We will take your brief and provide you with the best options from the endless list of data providers. Fusion will ensure you get the best results, advice and unique service to match. Our client base has primarily grown through personal recommendation which has been achieved through great customer service, attention to detail and reliability.
Fusion’s links with the printing industry allow us to source your direct print from a pool of pre-approved printing houses. Our overall print buying spend ensures we can provide competitive print rates. We are not tied to a specific printing house, so our print manager can source unbiased quotes dependant on your requirements. This could vary between litho, web, screen and digital. Whatever your print requirements, we can deliver them quickly and cost-effectively.
Fusion offers more than just despatching your mailing on time. We can provide you with a service that will ensure you are using the right services to meet your deadline and budget. As an incentive for you to evaluate our service, we offer a guaranteed price match for all of your fulfilment orders. Contact us today and see how we can improve your mailings.
You don’t need to search and test several telemarketing companies to find the right supplier, because we have already done that for you. And because of our volume, you will receive rates often lower than industry standard. As a team specialising in the publishing sector, we will have a greater understanding of your objectives and needs, whether you’re looking to achieve subscriptions, delegates, list cleaning, data collection or to boost retention.
Case Studies –
We were contacted by a large publishing house that was looking for a big drive in subscriptions across their B2B marketing portfolio. We looked at each magazine individually with the reader profile and contacted a variety of data suppliers. A proposal was sent the client with detailed information on the available data and associated costs. The client selected the data from our suggestions and their campaign has since increased their subscriptions. We are now proud to include the publishing house as one of our main clients. Fusion has been working alongside a publisher for the past 5 years. Fusion’s direct marketing team are described as the "Key to unlock the gateway to potential new registrations". Fusion assisted the publisher to generate 60% of new registrations via working alongside their marketing team to identify their target market. This also included fulfilling their mailers and following up with telemarketing campaigns and email broadcasts.
Fusions research services deal with Magazines, Events & Online services for the b2b publishing, media and events industry. At Fusion, we combine market knowledge with research expertise to deliver actionable market insight. Whether your project is strategic or issue based, we use the full range of qualitative and quantitative research to help inform your decision making.
Carefully thought-through market research will help your publications develop and grow. At Fusion, we specialise in providing strategic and tactical insight to publishers – benefiting sales, marketing and editorial departments. Find out what your readers and advertisers really think of your magazine so that you can focus resources on the areas that really count. Assess your competitors and their relative strengths and weaknesses to enhance your proposition and competitive positioning. Whatever your objective, as a full service research agency, our experienced team of research professionals combine market knowledge (of publishing) with technical expertise (in research) to deliver comprehensive, cost-effective and meaningful research solutions.
Carefully thought-out market research can help your exhibition develop and grow. At Fusion, we specialise in providing strategic and tactical insight to exhibition companies. Assess the risks associated with moving shows from one location to another and associated with changing dates. Measure the commitment (psychological measure) of visitors and exhibitors, not just their perceived loyalty. Whatever your objective, as a full service research agency, our experienced team of esearch professionals combine market knowledge (of exhibitions) with technical expertise (in research) to deliver comprehensive, cost-effective and meaningful research solutions, whether pre show, at show or post show.
Fusion’s marketing services division is designed to provide support for your marketing department within the publishing and events sectors. Whether you’re looking for full marketing support for a new launch or staff cover for a busy department – Fusion has the know-how to meet your objectives. You’ll never find client relations so easy. Contact us today to see how we can help.
Fusion Communications provide data, research & marketing solutions for the b2b publishing, media and events industry.
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